Restaurant brand designer & video creator

Are you a business owner and you want to attract more customers with your brand? But you are not sure how to do this? Maybe I can help.


Hi, I am Xia Zhu. I am a designer:

  • 9 years experience as communication designer at a Dutch health insurance company
  • Knowledge of web design, graphic design and making videos
  • Creative problem solver

I am a food lover:

Services I can offer:

  • Brand identity (logo, business card, social media template)
  • Designing menus
  • Creating videos (promotion video, social media video)
  • Facilitating brainstorm sessions (solving problems)
  • … and more

These are my prices for first time customers.


Portfolio

During my food blogging life, I have helped several people with creating a story or a product.

Amsterdam Ramen Map

Amsterdam Ramen map

A map with all the ramen restaurants in Amsterdam for food blogger Susam (bySam.nl).

Read more about the design proccess

The Magic of Ramen

Yokohama Ramen Saito

A short documentary about Toshimi Saitou, the man behind the Yokohama Ramen Saito in Schiedam.

Read the backstory

Menu Comic

Toshimi Saitou wanted to tell his customers how to enjoy his ramen noodles. This was translated into a one-page comic.

Read more about the design process


How we can work together

1 • First meeting

We will have a first meeting to discuss how I can help you. During this meeting we will discuss:

  • What problem do you have?
  • What would the best result for this project be?
  • Who is your target audience?
  • What is your business about?
  • What is your budget?
  • Is there a deadline?

After this meeting, we will have a plan for the final product. Based on all the information I will create a proposal (Dutch: offerte). If you agree with the proposal I will start designing.

2 • Feedback on design

After a week or two, I will send the first version of the design. This can be a sketch, a storyboard, a graphic design, depending on the product.

During the feedback session we will discuss:

  • Are you happy with the colors, the shape, the first idea?
  • Is this going into the right direction?
  • Anything missing in the design?
  • I might have some questions for you

You will have two feedback moments during the design process. After version three, we will have a nice final product. If not, more feedback moments can be bought to create another version you are satisfied with.

3 • Final product

You will get the final product in .jpg, .png, .mp4, .mov or whatever format you prefer.
Additionally, I will send you the invoice.


Contact 📧

Interested in working together? You can send me an e-mail via lazypigpassion@gmail.com. I will contact you as soon as possible to schedule a face-to-face meeting (if you live in the Netherlands).